This was a multimedia campaign. The goal was to create a donation driven event that was a little light hearted in tone that would attract people to donate to their local animal shelters at a car dealership. It was decided to take this approach because the last one was more serious in nature.
I did a lot of the initial illustrating while the other designer was focusing on the logo. We worked together to ensure consistency and edited as needed.
Illustration allowed for the flexibility of variation of cats and dogs..
The animals were made cute to draw in donations. It was thought that having a dimensional piece for people to approach might add to the interest.