This is a concept currently for sale to interested buyers. I wanted to create a brand identity that was simple, modern and highly typographic. I felt like with those criteria met it would make a good fit as a local tea house anywhere.
Along with the three logo variations I wanted to provide a pattern to be used and a couple of brush elements. The elements would not expand anymore than this but variation can be added with colors.
While I don't know if the would want to go with experimental or standard packaging the elements could be easily adapted to either.
There are many label standards so it is important to give a sample of what one acceptable solution could be.
Like most local shops, I am sure they would sell local wares of some kind and I wanted to make sure any tag needs were met.